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New Era™
Since 1920 New Era has been the worlds premier headwear company. Our products trancend time, culture, sport, fashion, and allow you to fully express your personality, and your style. Our focus is, has always been, and will always be on creations that are inspired, designed and handcrafted to fit your life.
As the most prolific Addict collaborator, She One’s unique brand
of abstract typography, trademark strokes and bold expressive approach to image making combine to create various graphics and patterns that form the basis of a sub collection within the Addict outerwear, sweat and jersey mainlines.
Sidelining the usual multicoloured pictoral approach to graffiti painting She One instead focused on the visual language of writing and the expressive possibilities of the name. Hip, data injected splats, overspray and accurate spills reveal a deliberate and complex story, mapped out in highly stylised shorthand, littered with reference to his original inspirations - the 80’s, New York subway art, Hot Rods and heavy rock. Ride Alone…
