BRAND HISTORY & FUTURE

The Addict brands story is unique and as the brand enjoys 30 years in the game it remains firmly rooted in street culture and continues to be inspired by artists, musicians, skaters, and brands doing it their way. Addict is set to continue to define street culture into the future as it did back in 1996…
1996
BORN IN 1996

BORN IN 1996

Addict was established in 1996 and quickly became a pioneer in British streetwear paving the way for global success stories like Palace. From the very beginning, Addict has been design-led, driven by creativity, and inspired by the culture around us.
1997
BRAND IDENTITY

BRAND IDENTITY

In 1997 The Addict stencil logo is designed which is still used today as the brand’s iconic trademark.
1998
From Tees to Technical Outerwear

From Tees to Technical Outerwear

Starting out with screen-printed tees, hoods, and sweats, Addict quickly evolved to cut and sew. In 1998, we launched our first outerwear collection, setting new standards in the skate and streetwear scenes with our focus on craftsmanship and detail.
2000
2002
2004
2006
2008
2010
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022